PATELEC announces the launch of a new Company Logo as part of its ongoing re-think of the Company’s strategy.

As our business has grown and evolved over the years, we felt it was time to refresh our logo in order to reflect who we are today and to symbolize our future.

Patelec has been researching and developing innovative technologies for both the power cord and cable markets. It’s in power cords market where our company has strengthened its position over the years. Our logo was a clear representation of our past strategy: the cords business.

In order to streamline and focalize our goals,we developed the brand new Company’s Divisions: the CABLE DIVISION, which is including also the COPPER DIVISION, and the PLUG DIVISION.

Therefore, we decided to update our brand elements to embody our vision and capture our mission-statement to meet and anticipate our customers energy needs by offering high-quality complete connection systems. In order to do so, we designed a new logo capable of staying true to our roots while still reflecting this development.